A single, focused landing page built to turn Google Ads clicks into phone calls and quote requests.
View live demo ↗McGins Electric is a demo — a fictional business we built to show how we turn ad spend into leads.
Tradespeople win work from people who need them now. But ad clicks sent to a cluttered homepage don't convert — the customer can't find the phone number fast enough and bounces straight to the next result. That's paid budget poured down the drain.
A focused landing page with a single goal: get the customer to call or request a quote — no distracting navigation.
A sticky header with a big tap-to-call button, plus trust signals: insured, registered, years of experience.
The headline echoes the search (‘Fast, certified electricians in [county]’) so the page feels like the right answer — which also lifts Google Ads Quality Score and lowers cost-per-click.
Name, phone, what they need. Short forms convert far better than long ones.
