How much does a website cost in Ireland? (2026 guide)
Last updated: June 2026
Short answer: in 2026, a professional small-business website in Ireland typically costs €995–€2,500 + VAT for a standard brochure/business site, and €2,500–€6,000 + VAT for an online shop. Budget template sites start around €400–€695; Dublin agencies usually start at €3,000–€3,500 and rise past €10,000. Where you land depends on how many pages you need, how custom the design is, and whether you're selling online.
"How much is a website?" is a bit like "how much is a car?" — the honest answer is it depends, but the ranges are well understood. Below is what the Irish market actually charges in 2026, what you should expect included at each level, and the grant that can cover a big chunk of the cost.
The three price bands in Ireland
The Irish market splits cleanly into three tiers. Knowing which band you're in stops you overpaying — and stops you buying a €400 site that can't do what you need.
| Band | Typical price (+ VAT) | What you get |
|---|---|---|
| Budget / template | €400 – €695 | A template with light customisation. Fine for a basic presence; limited design, strategy and support. |
| Mid-market studio / freelancer | €995 – €6,000 | Custom design, basic SEO, contact forms, training and revisions. Where most serious small businesses should sit. |
| Agency | €3,000 – €15,000+ | Bigger teams, more strategy, more process — and higher overheads you pay for. Overkill for most local SMEs. |
By project type
Within the mid-market — where most Irish small businesses get the best value — here's the typical range by what you're building:
| Project | Mid-market typical (+ VAT) | Notes |
|---|---|---|
| Landing / ads page (1 page) | €595 – €1,500 | One focused, conversion-built page for a campaign. |
| Starter / brochure site (3–5 pages) | €995 – €1,500 | Tells customers who you are, what you do, how to reach you. |
| Business / growth site (8–12 pages) | €1,500 – €3,500 | Custom design, blog, stronger SEO, conversion features. |
| E-commerce store | €2,500 – €6,000 | Shopify/WooCommerce, products, payments, shipping & tax. |
What's included as standard in 2026
At any professional (non-budget) price point, an Irish build should include all of this as standard:
- Mobile-responsive design (most of your visitors are on phones)
- A content management system so you can make edits
- Basic on-page SEO — page titles, meta descriptions, headings
- SSL (the padlock / https)
- Contact forms
- Analytics so you can see your traffic
- CMS training + 1–2 revision rounds
Commonly charged as add-ons: professional copywriting (≈€50–€300/page), photography (€300–€1,000), ongoing SEO retainers (€175–€495+/month), booking systems, and extra revision rounds beyond what's included.
Don't forget the ongoing cost: care plans
A website isn't "done" at launch — software needs updating, backups need taking, security needs watching. Most Irish small-business care plans run €40–€150/month (€50–€100 is the common entry band), usually bundling hosting, updates, backups, security scanning, uptime monitoring and a small monthly edit allowance. Budget for one; a neglected site eventually breaks or goes stale.
The grant that changes the maths. The Trading Online Voucher can fund up to €2,500 (50% of eligible spend) toward getting your business trading online, via your Local Enterprise Office. For many small businesses that turns a €2,495 site into roughly half that out of pocket. Terms change and vary by county — read our Trading Online Voucher guide and confirm current eligibility with your LEO.
What changes your price (the real variables)
- Number of pages — five vs fifteen is real design + content work.
- Custom design vs template — bespoke costs more, looks like you (not a theme).
- Selling online — products, payments, shipping and tax add setup.
- Content — do you have copy and photos, or do you need them created?
- Integrations — bookings, CRMs, newsletters, payment gateways.
- Who builds it — template shop, freelancer, mid-market studio, or agency.
What AlBright charges (and why)
We're a mid-market Irish studio: visibly more than the €499 template crowd, clearly less than a Dublin agency — fixed quotes, plain English, one point of contact, and everything built in-house. Our starting prices (all + VAT):
| Package | From | Best for |
|---|---|---|
| Landing page | €595 | A single conversion page for an ad campaign. |
| Starter | €995 | Sole traders & new businesses — a 3–5 page site. |
| Growth (most popular) | €2,495 | Growing local firms — 8–12 custom pages + blog. |
| Shop | €3,995 | Shops & bigger projects — a full online store. |
| Care plan | €55/mo | Keeping your site fast, secure and current. |
"From" is a floor, not a cap — your exact quote depends on the variables above, and we'll always give you a fixed price before any work starts. See full package details or tell us what you need and we'll come back within one working day with a plan and a price.
How to choose the right tier
- Just need to exist online and be findable? Starter.
- Want the site to actively bring in enquiries (blog, SEO, multiple services)? Growth.
- Selling products? Shop.
- Running ads to one offer? A landing page beats sending traffic to a homepage.
When in doubt, start with what brings in revenue and add later — a good site is built to grow with you.
Frequently asked questions
How much does a small business website cost in Ireland?
For a professional small-business website in Ireland in 2026, expect roughly €995–€2,500 + VAT for a standard brochure/business site, and €2,500–€6,000 + VAT for an e-commerce store. Budget template sites start around €400–€695, while Dublin agencies typically start at €3,000–€3,500 and climb past €10,000.
Why are some Irish websites only €400 and others €5,000+?
Price tracks how much is custom and how much support you get. Sub-€700 sites are usually templates with little customisation, no strategy and limited support. Mid-market builds (≈€1,000–€4,000) include custom design, basic SEO, training and revisions. Agency builds add bigger teams, more strategy and higher overheads — which you pay for.
Is VAT included in website prices in Ireland?
By convention, Irish web design is quoted exclusive of VAT ("+ VAT"); the standard VAT rate is 23%. A sole trader who is under the VAT registration threshold (€42,500 for services) need not charge VAT at all, so their prices may simply exclude it.
Can I get a grant to help pay for my website?
Often, yes. The Trading Online Voucher can fund up to €2,500 (50% of eligible spend) toward getting your business trading online, via your Local Enterprise Office. Terms change and vary by county, so confirm current eligibility with your LEO before relying on it. See our Trading Online Voucher guide.
What is a website "care plan" and do I need one?
A care plan is a monthly subscription covering hosting, software updates, backups, security, uptime monitoring and small edits — typically €40–€150/month in Ireland. It keeps your site fast, secure and current. It is optional but recommended; without one, sites tend to break or go stale over time.
How long does it take to build a small business website?
A focused small-business site usually takes about two weeks once we have your content (logo, photos, copy). E-commerce stores and larger custom builds take longer. The biggest variable is usually how quickly content and feedback come back from you.